Privacy Policy

Last revised as of June 5, 2026

When we use words like “you,” your,” and “yours,” we mean the visitor to this website or any related site, application or service that we operate, as well as anyone who provides personal information to us.

When we say “AIAG” or “we” or “us” or similar words, we mean Automotive Industry Action Group, a Michigan nonprofit corporation.

This Privacy Policy applies to personal information that we collect through the website at www.aiag.org or any subsidiary or affiliated website (each a “site”) or otherwise in the course of our operations, such as through applications, services or communication with you.

We collect, use, and share information from and about you in order to offer and provide services described in one or more sites, applications or services and/or other documentation (collectively, the “Services”) and to operate our organization.

 
General disclosures

We may process your personal information in the United States or in such other location(s) as AIAG reasonably deems appropriate and AIAG may move that information from one place to another, including, but not limited to, into or, out of, places in which the law regarding personal information that applies in your current or home jurisdiction do not apply. The United States may not have privacy laws that are as strong as those in your home or current country.

Where you have provided personal information as a representative of an organization or another person, you represent and warrant that you have the full authority to provide to us all personal information for our use, maintenance and disclosure consistent with this Privacy Policy.



 
What information does AIAG collect?

We collect information needed to set up or maintain your account, such as your name, address, e-mail address, username, password, preferences, and billing information. We receive this information from you and/or your employer and at our discretion and may we supplement this information with other information from third parties, such as directories and databases. If a user or other person asks us to invite you to participate in the Services, we collect your e-mail and phone number so that we can contact you to offer the Services to you.

We collect information about the device(s) you use to access Services, how you use the Services and your online activities over time and across different websites(s) including your IP address, device type, browser version, the pages you view, the searches you make, and your operating system.

All or part of the Service might allow signup and/or participation through third-party services. Where you sign up or participate through such a third-party service, we collect the information that the third-party service discloses at the time of your signup, agreement, or linking to the third-party service.

 
How does AIAG use the information that it collects?

 

Simply stated, we use your personal information:


  • To provide Services to you;
  • To maintain and update the Services;
  • To communicate with you about your account or the Services;
  • To evaluate use of the Services;
  • To perform research, including, but not limited to, market research;
  • To improve, enhance and develop our Services;
  • To prevent and detect fraud or misuse of the site(s), the Services and/or our other resources;
  • For any use that’s required by law, including, but not limited to, by subpoenas or court orders; and
  • To provide offers for products or services that might interest you.
  • To market our services or provide offers for products or services that might interest you.

 

This means that AIAG may process your personal information for the purposes of answering your request, providing the goods, services, and/or software that you have ordered (or that have been ordered on your behalf), and communicating with you about such matters, goods, services, and/or software or similar matters, goods, services, and/or software.

Further, where the circumstances associated with your provision of your personal information indicate that ongoing communication is requested or contemplated (such as, but not limited to, when you sign up for a newsletter, event updates, or similar communications), AIAG may process your personal information for such purposes within the reasonable scope of the kinds of contemplated communications.

We may process your personal data into aggregated, anonymized or de-identified form for any purpose. Aggregated, anonymized or de-identified information is information that can no longer reasonably identify a specific individual and is no longer “personal data



 
With whom does AIAG share information?

Simply stated, we share your personal information:

  • With other users of the Services so that you and they can participate in the Services;
  • With third parties as part of our delivery of the Services;
  • With third parties who help us to run our business, such as service providers;
  • With third parties who exhibit at or sponsor specific events;
  • With your employer or sponsor where you sign up for training or other services and your employer or sponsor wishes to monitor your progress or attendance;
  • With third parties with whom we do joint marketing;
  • As and if required to comply with legal requests or to protect your rights or the rights of others; and
  • According to the consent stated in the next section.

 

Where AIAG’s contemplated use of your personal information reasonably involves provision of that personal information to third parties, AIAG may provide such personal information to those third parties, and the third parties may process your personal information for the contemplated purposes. Examples include, but are not limited to, (a) providing records associated with your credentialing, attendance, or training to your employer or others having a legitimate interest in your credentials, attendance, or training or (b) providing registration information to a hotel or other vendor in the case of a conference or event.

 

Where you provide your personal information in connection with an in-person or remote presentation, webinar, conference, program, or event, AIAG may provide that personal information to other attendees, presenters, vendors, speakers, and others associated with that event in the form of an attendee list with contact information, or other appropriate compilation of information. One or more of those parties may use such information to contact you about their goods and/or services.

 

We may use and disclose all or part of your personal information with other entities in connection with the sale, assignment, merger or other transfer of all or a portion of our organization or assets to such entities (including due to a sale in connection with a bankruptcy).

 

We may also use and disclose all or part of your personal information to courts, litigants, regulators, arbitrators, administrative bodies or law enforcement when we have reason to believe that disclosing this information is necessary to resolve actual or suspected claims. We may also disclose your personal information in order to identify, contact or bring legal action against someone who may be violating any agreement with us, or may be causing injury to or interference with (either intentionally or unintentionally) our rights or property, other users of the Services, or anyone else that could be harmed by such activities. We may disclose information in response to a subpoena, search warrant, in connection with judicial proceedings, or pursuant to court orders, legal process or other law enforcement measures


 

A note about the AIAG Collaboration Workspace

 

The AIAG Collaboration Workspace provides opportunities to collaborate in online and other work groups.

In the course of participating in Collaboration Workspace activities, you might have access to the personal information of other participants. You must use such personal information only for the purposes of participating in the AIAG-sanctioned activity within the Collaboration Workspace and you must not provide any personal information of any other participant to any non-participant. Please note that forwarding Outlook appointments to non-participants effectively provides the personal information of all invitees to the person to whom you forward the appointment.

Likewise, participating in the Collaboration Workspace means that your personal information will be available to other participants who will use it for the purposes of participating in projects and related matters on the same basis as explained above. Without limiting anything in the section titled “With whom does AIAG share information?” you consent to this sharing by other members of the Collaboration Workspace.

 

What choices do I have about how my information is used and shared?

Any personal information collected by or through the Services will be used only for the purpose it was provided and as described in this privacy policy. Once personal information is no longer necessary, we will destroy the personal information in accordance with our record retention and destruction policy.

Some jurisdictions (state, federal, national and international), such as California, Canada, and the European Economic Area (through the General Data Protection Regulation (“GDPR”)), provide individuals with certain rights regarding their personal information. To exercise any rights your jurisdiction may provide, contact us at privacy@aiag.org.  The following are examples of individual rights from GDPR. Each individual’s right are determined based on their place of residency.


  • Being informed about your personal information and how we control or process it.
  • Viewing and obtaining a copy of the personal information we maintain about you.
  • Amending or revising the personal information we maintain about you.
  • Having the personal information we keep about you erased (also known as the right to be forgotten).
  • Objecting to the use of your personal information for direct marketing.
  • Restricting our use of the personal information we maintain about you.
  • Transferring the personal information we maintain about you to another entity.
  • Objecting to our use of the personal information we maintain about you.
  • Objecting to automated decision making or automated profiling.
  • Knowing from where we obtained your personal information.
  • Filing a complaint with us or the appropriate governmental entity.

 

We may require that you verify your identity and residency before exercising your individual rights.

 

 

How does AIAG communicate with me?

We may contact you about goods or services that might be of interest to you, about your account, or the Services using postal mail, telephone calls, e-mail, text messages, or other electronic messages using any electronic address you have provided to us, unless you have previously instructed us otherwise.

By submitting your phone number in a web form or signing up for text alerts, you will receive transactional text messages from AIAG at the number provided. Message frequency varies. Message and data rates may apply.

You can unsubscribe from our SMS program at any time by replying STOP, END, CANCEL, UNSUBSCRIBE, or QUIT to any message you receive. You may receive one final text confirming your request. Your mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. If you need assistance, reply HELP to the message or let us know via Contact Us.

You can manage your communication preferences by contacting us at privacy@aiag.org.


 
How does AIAG safeguard my information?

We use technical, administrative, and physical safeguards designed to help protect your personal information from loss, misuse, unauthorized access, disclosure, alteration, destruction, or theft.

If we transfer your information to a third-party service provider, we will contractually require any such service provider to maintain similar technical, physical and administrative safeguards.


How long does AIAG keep my information?

We keep the information that we collect until we no longer need the information in order to provide the Services to you, conduct our operations, enable us to communicate with you, or satisfy our legal or contractual obligations. After that, we destroy the information or anonymize it.

 
Does AIAG use cookies or other tracking techniques?

Yes. We use cookies and other online tracking technologies to provide offers (by us or third parties) to you, to personalize the content, and to analyze and manage your user experience. For example, we might use cookies and/or other tracking devices to tell us the time and length of your visit, the pages you look at on a site, the website you visited just before coming to a site, the name of your Internet service provider, and similar information.

Some cookies exist only during a particular session, and some are persistent over multiple sessions.

In addition to cookies, we use other technologies to recognize and track visitors to AIAG’s websites. A web beacon (also known as a “tracking pixel” or “clear GIF”) is a clear graphic image (typically a one-pixel tag) that is delivered through a web browser or HTML email, typically in conjunction with a cookie. Web beacons allows us certain functionality, for example, monitoring how users move from one page within a website to another, to track access to our communications, to understand whether users have come to a website from an online advertisement displayed on a third-party website, to measure how ads have been viewed and to improve site performance. These technologies may be used on our sites or in our emails to help us to deliver cookies, count visits, understand usage of our sites, campaign effectiveness and determine whether an email has been opened and acted upon.


 
What do these cookies or other tracking technologies do?
 
Analytics and Advertising

We may use service providers to provide site metrics and other analytics services. These service providers may use cookies (see above); web beacons (also called clear GIFs or pixels), which are small blocks of code that allow us to measure the actions of visitors using AIAG’s sites; and other technologies to collect information, such as your IP address, identifiers associated with your device, other applications on your device, the browsers you use to access our sites and Services, webpages viewed, time spent on webpages, links clicked and conversion information (e.g., transactions entered into). This information may be used by AIAG and its service providers on behalf of AIAG to analyze and track usage of our sites and Services to determine the popularity of certain content and to better understand how you use our sites and Services.

We use Google Analytics on the site to analyze how individuals use the site. We will package up information about how individuals interact with our site and send it to Google Analytics to be processed into reports. This information includes basic pageviews and visit data such as device type, operating system, and browser type. When Google Analytics processes data, it aggregates and organizes the data based on particular criteria like whether a user’s device is mobile or desktop, or which browser they’re using. 

 

We use a third‑party marketing and analytics platform provided by Feathr to help us understand how visitors interact with our website and to deliver and measure the effectiveness of our marketing campaigns. Feathr technologies may collect information about your interactions with our website, such as the pages you visit, links you click, referring websites, and the date and time of your visit. These technologies may also be used to track when you click links in our emails or interact with our advertisements. In connection with these activities, we may allow Feathr to use cookies, pixels, and similar tracking technologies, and to process certain identifiers (such as browser information, IP address, device identifiers, and unique campaign identifiers) to: (i) analyze website usage and visitor behavior, (ii) measure the performance of our marketing campaigns, (iii) attribute actions (such as registrations or purchases) to specific campaigns, (iv), deliver targeted or interest‑based advertising on our behalf and (v) recognize users across devices, sessions, or channels

 

We use LinkedIn advertising services, including the LinkedIn Insight Tag, to deliver targeted advertisements, measure the effectiveness of our advertising campaigns, and better understand how visitors interact with our sites. When you visit our sites, the LinkedIn Insight Tag may collect information automatically from your device and browser, including IP address, device type and operating system, browser type and language, referring and exit URLs, pages viewed, actions taken, and time spent on pages and date and time of visit. LinkedIn uses this information to provide us with aggregated analytics and reporting about website traffic and advertising performance. LinkedIn may use the data collected via the Insight Tag to display interest based or targeted advertisements to you on LinkedIn or its partner platforms, measure conversions and interactions with our advertisements, and associate website visits with LinkedIn members for advertising attribution and analytics purposes.


Session Recorders

Session recordings are renderings of real actions taken by visitors as they browse a website. Recordings capture mouse movement, clicks, taps, and scrolling across multiple pages on desktop and mobile devices.

 We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices. This includes a device's IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf. For further details, please see the ‘about Hotjar’ section of Hotjar’s support site.

 

How to Manage Cookies and Online Tracking.

You can set your web browser to reject cookies. Each browser is different, so you should check your browser’s “Help” menu to learn how to change your cookie preferences.  You can control and delete cookies through your browser settings through the following:

  • Google Chrome
  • Mozilla Firefox
  • Safari
  • Opera
  • Microsoft Internet Explorer
  • Microsoft Edge
  • Safari for iOS (iPhone and iPad)
  • Chrome for Android

 

Please be aware that restricting cookies may impact the functionality of the sites. For example, refusing cookies will not allow AIAG to present the site in your preferred language or remember your log-in information. Additional general information about cookies, including how to be notified about the placement of new cookies and how to disable cookies, can be found at www.allaboutcookies.org. Alternatively, you may visit the U.S. Federal Trade Commission’s website www.consumer.ftc.gov to obtain comprehensive general information about cookies and how to adjust the cookie settings on various browsers.

There are also third-party tools available to help you manage the tracking of your online behavior. For example, by:

 

We don’t read or respond to “do not track” settings in browsers or similar hardware or software. Many or most websites and similar services ignore the “do not track” flag. If you select the “do not track” option, it will not change what information is exchanged with your computer or other device, or how that information is used.

 

How are changes to this Privacy Policy handled?

 

If we change this Privacy Policy, we’ll post the revised Privacy Policy on the privacy portion of our website at www.aiag.org. We’ll post the revised Privacy Policy on or before the date it will become effective. If you don’t want to continue under the revised Privacy Policy, you can terminate the Service and the revised Privacy Policy won’t apply. If you continue with the Service and don’t terminate, the new Privacy Policy will apply to you as of its effective date.

 
What about links to third-parties and other websites, applications and services?

We provide links to other websites, applications and service for informational purposes, for your convenience or to offer additional services through separate websites, applications and service. We may also allow you to log into the Services through the use of third-parties (such as LinkedIn).

Linked websites are independent from the Services and are not governed by this Privacy Policy. We do not review, have control over their content or endorse linked websites, applications and services or the information, software, products or services available on the linked websites, applications and services.

 
Are the Services for use by individuals under age 16?

The Services are not intended for children under 16 years of age. We do not knowingly collect and do not target personal information from children under 16. If you are under 16, do not use or provide any information on our Services. If we learn we have collected or received personal information from a child under 16 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 16, please contact us at privacy@aiag.org.

 
How do I contact AIAG?

Automotive Industry Action Group
4400 Town Center
Southfield, Michigan 48075 USA 

privacy@aiag.org

USA: +1 (248) 358-3003
International: +1 (877) 275-2424

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